About
My name is Aliza Lim.
I’m Aliza, a Product Designer with a Master’s degree in Human-Computer Interaction and a year of hands-on research experience. In my recent work in research and throughout my Master’s degree programme, I honed my skills in user-centred design, data and analytics, research methodologies and effective communication.
Driven by a genuine empathy for users and an insatiable curiosity about the intricacies of human behaviour, I believe that putting people first is the foundation for successful design, and I am dedicated to crafting innovative solutions that positively transform users’ lives.
Experience
2023
UX Designer and Researcher
(MSc Dissertation Project)
Newcastle University
Conceived and spearheaded an innovative research project, with a 4-step research process, commencing with qualitative interviews and a co-design workshop, paving the way for prototype design and Expert Evaluation testing.
Meticulously compiled, transcribed, organised, and analysed diverse quantitative and qualitative datasets and produced an 8800-word Master’s degree dissertation paper and an engaging presentation.
2023
Research Assistant
Newcastle University Careers Service
Planned, executed and managed the entire research process from start to finish. This involved thorough research, in-depth audits, SWOT analyses, stakeholder management, creation of university-wide surveys, facilitation of focus groups, coordination of offline engagement events, and culminated in the production and presentation of a comprehensive 70-page report and a 30-minute presentation to the Board of Managers, outlining key findings and recommendations for enhancing international student career support.
My expertise includes UI/UX design, UX research, data and analysis and consumer behaviour. I am constantly expanding my skill set and staying up to date with the latest design trends and technologies to provide the best possible solutions for my clients.
Skills and Software
1 / UX Design
Figma, Adobe XD, Photoshop, Illustrator
2 / UX Research, Data & Analytics
Google Analytics, Microsoft Office Suite (e.g. Excel), Miro
3 / Project Management
Confluence, Jira, Notion, Trello, Microsoft Office Suite, Google Suite
4 / Others
Digital Marketing, Search Engine Optimisation, Content Creation
Education
2022-2023
MSc Human-Computer Interaction
Newcastle University,
Newcastle upon Tyne, UK
Modules:
Human-Computer Interaction, Interaction/UX Design, Systems and Societies, Introduction to Software Development, Technologies for HCI, Research Methods in HCI, Physical Prototyping, Sustainable HCI, Final Dissertation Project.
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Graduated with Distinction! :)
Served as Student Ambassador for the university and Publicity Officer for the Archery Club. I've also represented the university at countrywide Archery competitions (archery was a great stress reliever!)
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Award(s):
My work during my internship earned me a nomination for the Intern of the Year award.
I've also won over 7 Archery competitions throughout the academic year.
2016-2019
BA in Business Administration (Marketing Management)
Multimedia University,
Malaysia
Most Relevant Modules: Marketing and Management, Finance and Accounting, Psychology, Consumer Behaviour, Information System Concepts, Business and Entrepreneurship, Economics, Business Ethics, Brand Management, B2B and B2C Marketing.
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Award(s):
Vice-Chancellors International Scholarship 2022 & Book Recipient Award 2019
Both awarded to students with outstanding academic performance.
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International E-Business and Entrepreneurship Idea Showcase (E-BES, 2018)
Second runner-up, out of 180 teams.
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IMPACT Public Speaking Competition, 2018
Second runner-up, out of 25 speakers.
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